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Selling a Home?

Successfully Selling Your Home...

Whether it’s the need to relocate or just downsize to a different type of house, there are many reasons for selling your home.  More than likely, your home is your largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work.  Making the decision to sell usually involves a lot of emotion and concern. 


Work with a professional

The process of selling your home can bring stressful moments, so choosing the right agent can make all the difference in the world.  I take great pride in my communication skills and my ability to bring calm to tense situations.  I realize that I have two ears and one mouth for a reason – I will listen intently to your concerns and needs.  I will explain different approaches toward pricing and marketing so you can consider multiple options of how to proceed. 

I am extremely knowledgeable with the Southern Maryland area and how to best market homes for sale within it.  I will utilize the most effective marketing strategies and technological resources to get your home exposed to the right buyers.  I will help guide you through the offer, contract, finance, and escrow aspects of real estate transactions to get your home sold. 


Get your home ready

I understand that you have spent your “life moments” in your home.  You view the aspects of your home through the lens of cherished experiences.  But potential buyers will simply be viewing it as “a house” and determine if it meets their needs as they attempt to envision living there

As a seller, you can’t change location or market conditions.  But, the one thing – the most important thing – you have control over is the condition of your home as you offer it for sale.  They say, “you only have one chance to make a first impression.”  This couldn’t be more true as it relates to selling your home. 

We will walk through your home together and will discuss ideas on making your house more appealing to buyers.  Giving a fresh coat of paint, doing essential repairs and tidying up the yard and garden to enhance your home’s curb appeal will do wonders when it comes to attracting attention from buyers.  When applicable, I also hire a staging professional in order to increase your home’s marketability and maximize chances of getting higher offers.


Deciding on the List Price

Again, we can’t change market conditions, but they will influence the aspects of selling your home.  Establishing the ideal price to list your home for sale is both art and science.
 
Setting the right price for your home can be affected by many Market Factors such as: market condition, time of the year, prices of comparable sold homes, active homes on the market, average days on market, etc. 

And there are also Personal Factors to consider: your motivation to sell, your required timeframe, your tolerance for risk/reward, impact and availability of home showings, etc. 

It is important to note that many “Emotional Factors” are normally verbalized, that don’t directly determine the current value of a home.  Examples are: how much is currently owed on the home, what the home would have sold for during a market bubble, etc. 

I will provide you with a comprehensive Comparable Market Analysis to provide you with a suggested price range, which will be influenced by the Market Factors.  We will then discuss your Personal Factors and develop a personalized pricing and marketing strategy to sell your home for the highest price, within the shortest amount of time.


Marketing Your Home

Marketing your home is much more than simply entering information into a Listing Database.  Today, most homebuyers begin their home search online.  Knowing this, I have a comprehensive marketing plan which maximizes your home's online exposure, therefore getting your home sold quicker and at the highest value possible.  This plan includes your home’s exposure on over 100 of the top real estate websites and various Social Media platforms. 

They say, “a picture is worth a thousand words.”  Visual appeal is a top priority for homebuyers.  Therefore, I hire a professional photographer to ensure the highest quality images of your home for digital photograph, virtual tour, and print formats.


Negotiations

Once we receive offers, we will need to analyze them and consider every aspect of the offer.  It isn’t just about price.  It’s also about terms and conditions and the strength of the potential buyer.  A “great offer” from a non-approved buyer isn’t really an offer at all, is it?  I will contact the buyers’ mortgage lender to ensure that the buyer is truly pre-approved and deemed a solid buyer by a reputable Mortgage Company. 

Once we have all of the facts of the offer understood, we will discuss how to best proceed.  I will professionally negotiate to get your home sold with the most favorable terms and conditions to protect your best interests.



Additional Seller Information:

I am an expert in the local market and will guide you through the entire process of selling your property from listing to sale.  My marketing plans assure your property maximum exposure and I pride myself on personal service.  I encourage you to contact me with your questions and to discuss your individual needs.

Recent Home Sales - What are homes selling for in your neighborhood?

Seller Resources - Articles to help you navigate the selling process.

Michael Ryan
Michael Ryan
Realtor